ROYAL CARIBBEAN hosts world’s largest
travel agency appreciation day
Loyal to You Always emphasises past, present and future dedication to travel partners
Loyal to You Always is part of Royal Caribbean’s year-round campaign to provide support, training and loyalty to travel agents around the world. In the Middle East, the company provides regional support through its hub in Dubai.
Lakshmi Durai, Executive Director Middle East, said Royal Caribbean Arabia had been providing support, training and assistance in the region for more than 17 years. “We have a number of initiatives and programmes that show our loyalty to travel agents, which helps them not only sell more cruises and increase their profits, but build valuable relationships.
“We offer the travel agents the opportunity to visit the ships when they are in Dubai, so they get to see what a cruise holiday is all about. Every year, we take them on board for the Seminar at Sea to give them a firsthand experience of a cruise holiday, which helps the agents to sell Royal Caribbean cruise products effectively. We also have a very interactive online training programme called Cruising for Excellence, which helps our travel partners to learn more about our cruises and what we offer.”
In addition, the sales team in the Dubai representative office offers one-to-one training and presentations for travel agents throughout the year and provides ongoing reservation support through its help desk.
Ms Durai said Loyal to You Always would enable the company to emphasise its support structure and loyalty to travel agents, while also offering them bonus commission to book cruises on Thursday, June 7th. “Loyal to You Always is built on four principles: personal interaction and support; valuable resources that get results; increasing profits for travel agents; and award-winning travel agent education and development programmes,” she said.
Recognising the valuable role travel agents play in the company’s success, Loyal to You Always offers agents up to US$100 in bonus commission per stateroom for cruises aboard Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises.
With Royal Caribbean’s ongoing fleetwide revitalisation and enhancements, the cruise line is helping to drive customer demand and superior guest satisfaction, which reinforces client loyalty and repeat business. Royal Caribbean is investing more than US$100 million over the next five years on its internal reservation system and automation tools to help travel agents sell cruises more easily and service their clients more effectively by leveraging the latest technologies.
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